A DMO (Destination Marketing Organization) from a famous seaside location decided to improve its promotional strategy during winter fairs.
To do this, they used the FastReply Signature software.
The idea was to collect visitor data quickly, efficiently, and rapidly, allowing them to send customized tourism offers based on their interests and preferences.
In the past, during winter fairs, the DMO used paper forms that participants filled out by hand. This slow and cumbersome system caused numerous problems: risks related to transcription errors, lost documents, difficulties in managing the collected data, and – most importantly – a huge waste of time and resources.
With the adoption of FastReply Signature, the DMO fully digitalized data collection during the fairs.
This is the process the organization implemented to improve data collection and personalize the visitor experience:
- Multilingual online form: Visitors used an online form available in three different languages (Italian, English, and German) to enter their personal details, such as name, surname, city of residence and origin, and email. Additionally, they could select activities that best matched their passions (sailing, diving, culture, biking, and much more!). All in just a few simple clicks.
- Immediate access via QR code: Inside the exhibition stands, the DMO displayed a QR code on screens and graphic panels with a clear message: “Scan the QR code and get the perfect guide for your vacation right away!”. Visitors, after scanning the code, could fill out the form directly from their smartphone, avoiding the hassle of filling out paper forms.
- Automatic sending of personalized content: Once the form was completed, participants received personalized tourism materials (such as PDF guides) by email, based on the preferences they had indicated, such as trekking or diving.
The digital collection of contacts at the fair thus proved to be a clever solution for managing tourism events.
Our software, in fact, brought numerous benefits to the DMO:
- Efficiency: No more paper forms to manage or transcription errors; all information was collected digitally and in real-time.
- Personalization: Visitors received content aligned with their interests, increasing their engagement and interest in the location.
- Multilingual accessibility: With forms in various languages, the DMO could easily interact with international tourists, expanding the reachable user base.
- Ease of management: The team could easily monitor registrations and view the collected data, later using it for marketing campaigns.
- Sustainability: The elimination of paper made the process sustainable, modern, and eco-friendly.
Thanks to this system, visitors were able to enjoy a more modern and up-to-date experience: all from the very first contact with the DMO.
The ability to quickly and easily fill out documents, combined with the immediate sending of useful materials, helped build a trust-based relationship with potential clients, with a high likelihood that they would choose the location for their next vacation.
Want to discover how it works? Click here!
Want to digitalize contact collection at fairs and improve your tourism promotion strategy? Discover how FastReply Signature can make your exhibition stand more efficient and engaging. Contact us now for a personalized demo!
#Digitalization of tourism events #Trade fair contact collection #Promotional fair management solutions #QR code data collection
